Target expands their Pillowfort product label to include comfortable pieces for children with sensory sensitivities.

When parents voiced valuable feedback, the Target brand listened and used those customer comments to create a line of comfortable sensory-friendly home and furniture pieces to help kids kick back and relax. “We want all guests to feel welcome and included at Target,” said Julie Guggemos, senior vice president owned brand management and product design in a press statement. “With our Cat & Jack and Universal Thread adaptive and sensory-friendly apparel, we’ve seen that little details can have a huge impact. I’m so proud to bring that spirit of inclusivity and incredible design to Pillowfort’s new sensory-friendly assortment, which hopefully can bring more ease and joy to our guests’ everyday lives.” The newly-launched Pillowfort sensory-friendly line includes a beautiful and affordable selection of soothing pieces that are fashionably functional and designed to meet your child’s individual needs.

Pillowfort Crash Pad

Pillowfort Crash Pad

Perfect for your kiddo to take a load off at the end of the day to rest, read or watch T.V., the foam-filled Pillowfort Crash Pad provides a relaxing space to chill out. The machine-washable, waterproof design makes it easy to keep clean with durable fabrics meant for long-lasting use. Available in three cool colors. ($50; target.com)

Pillowfort Sensory-Friendly Hideaway Tent

Pillowfort Sensory-Friendly Hideaway Tent

Kids can take cover while working on homework or simply hanging out in their bedroom in this Pillowfort Sensory-Friendly Hideaway Tent. The roomy design features sufficient space to fit a small desk and chair with two handy ports to charge electronic devices and a ceiling hook to hold a light or lantern. Also, a great tent to take camping outdoors. Comes with a convenient carrying bag for easy storage and transportation. ($50; target.com)

Pillowfort Sensory-Friendly Cocoon Seat

Pillowfort Sensory-Friendly Cocoon Seat

Your kiddo will love to settle down in this snuggly, Pillowfort Sensory-Friendly Cocoon Seat. The comfy cushion features a velvet soft, waterproof cover with an armchair design. It’s a great spot to rest and recline after a busy day. It’s available in three colors. ($75; target.com)

Pillowfort Sensory-Friendly Water-Resistant Bean Bag

Pillowfort Sensory-Friendly Water-Resistant Bean Bag

Looking for a cushy spot to study? Look no further than this Pillowfort Sensory-Friendly Water-Resistant Bean Bag. The sensory-friendly, cushioned seat can be adjusted for comfort and features a soft, removable cover. Available in three calming colors. ($70; target.com)

Pillowfort Sensory-Friendly Rocking Desk Chair

Pillowfort Sensory-Friendly Rocking Desk Chair

This Pillowfort Sensory-Friendly Rocking Desk Chair provides comfortable seating with a unique design that allows for a calming rocking movement. Perfect for relaxing or reading, the sensory rocking chair features a mod design and molded seat that parents and kids will love. Available in two colors. ($80; target.com)

Pillowfort Supportive Chair with Pocket & Ottoman

Pillowfort Supportive Chair with Pocket & Ottoman

This Pillowfort Supportive Chair with Pocket & Ottoman provides a cozy place for kids to put their feet up and decompress at the end of the day in a supportive design, featuring side chair pockets to store books and toys. The durable seating set is filled with miniature beans to maintain the shape and withstand wear. Available in two neutral colors. ($100; target.com)

Pillowfort Pineapple Sensory Floor Cushion

Pillowfort Pineapple Sensory Floor Cushion

Kids love laying on the floor to watch television, do homework or play, which makes this Pillowfort Pineapple Sensory Floor Cushion a great spot to laze around in comfort. The machine-washable cushion is made with super soft fabrics and features a crinkle effect for sensory stimulation. The floor cushions are also available in a star, hexagon, and flower design. ($30; target.com)